WE PRODUCE CULTURE: THE LAUNCH LAB: Week 1: From Imagination to Cultural Purpose

Week 1: From Imagination to Cultural Purpose

Welcome to Week 1 of We Produce Culture: The Launch Lab. We begin with a question that comes before the venue, budget, marketing plan, or ticket price: Why does this need to exist? In this session, we explore the difference between simply planning an event and intentionally producing culture. You'll begin defining the story behind your idea, the purpose it serves, why it matters right now, and the transformation you want people to experience because you created it.