WE PRODUCE CULTURE: THE LAUNCH LAB: Week 2- People Before Programming - Audience Strategy

Welcome to Week 2 of We Produce Culture: The Launch Lab.

In week 1, we answered: Why should this experience exist? This week, we're answering an equally important question: Who exactly are you building it for? Audience strategy is more than choosing an age range or writing "everyone is welcome." The people you're designing for should influence your venue, pricing, programming, timing, marketing, partnerships, accessibility, and the overall experience you create.