We Produce Culture: THE LAUNCH LAB: Week 3: Designing the Experience

Week 3: DESIGN — Space Is a Character | Venue + Experience Strategy

Welcome to Week 3 of We Produce Culture: The Launch Lab. Where and how should they experience it? A venue isn't just where your event happens. Space is a character. It influences how people arrive, gather, participate, connect, spend, feel, and remember. In this session, we're designing backward from the experience we promised our audience.