We Produce Culture: THE LAUNCH LAB: Week 6: PROMOTE — Make the Right People Pay Attention | The Launch Lab

Welcome to Week 6 of We Produce Culture: The Launch Lab.

Welcome to Week 6 of We Produce Culture: The Launch Lab. How do we make the right people pay attention? Because marketing an event isn't simply making a flyer, posting it three times, and hoping people show up. By Week 6, you already know your Cultural Buyer. You know what they value, what they're tired of, where they spend their attention, what makes an experience worth their money, and what you're promising them. Now we turn that knowledge into a marketing strategy.